Lali (meaning “little darling” in Hindi) embodies the magic of girlhood – from receiving your very first doll to learning how to ride a bike to laughing and playing with friends. Lali represents the universal happy moments experienced by generations of little girls.

The Lali concept was born from nostalgia. Founded in 2013 by Kinnari McDevitt, Lali was inspired by a childhood shared between India and the United States. Early memories of bright, colorful silk saris and warm, aromatic fabric shops were some of the influences for this collection of modern yet timeless childrenswear. The versatile garments also have a fresh American feel with sherbet colors and lightweight fabrics. Kinnari combines contemporary silhouettes with classically refined aesthetics to create comfortable clothing that children will want to wear every day.

The goal of Lali is to intentionally slow down the process of making and wearing clothing. Moving away from mass production, Kinnari draws each print herself and employs small-scale printers and weavers. The result is highly wearable fashion that is both creatively conceived and exceptionally well made.

Lali hopes to create every little darling’s favorite dress – the one she wants to wear over and over again, the one that makes her feel most herself, the one that allows her freedom to express herself, the one that will help her create memories that last a lifetime– playfully inspired clothing for little darlings.

This site was designed and programmed by the talented, patient, smart, resourceful folks at ALSO.

The beautiful photography was done by Untamed Heart Photography